FLO Air
A local head shop wanted to launch their own product, named FLO, which helped users fight addiction whilst conquering cravings.
This mock-up product came in three main flavors
The Who & What
FLO Air is a concept design which prop products were used in order to create a feature for the first round of funding. These product mock-ups were completed using Photoshop primarily as well as heavy cardstock, printed and photographed at a home studio.
The backgrounds, fruit, and dew elements were added post-photography in Photoshop.
Certain elements were generated using AI, such as the couple using the product, which was composited into the larger advertisement and blended with other brand features like coloring and tone.
Packaging
The packaging has two dots along the side of the product, these dots assist with robotic sorting and inventory management. One dot filled is Product A, the other dot would become Product B, whilst Product C would be both dots filled in.
This approach allows for scanned inventory management within the warehouses without the need for a sticker label.
